Bibliograph

Ametora, how Japan saved American style, W. David Marx

Type

Label

Ametora, how Japan saved American style, W. David Marx

Language

eng

Bibliography note

Includes bibliographical references (pages 257-271) and index

Illustrations

illustrationsplates

Index

index present

Literary Form

non fiction

Main title

Ametora

Nature of contents

bibliography

Oclc number

1400092267

Responsibility statement

W. David Marx

Sub title

how Japan saved American style

Summary

"A strange thing has happened over the last two decades: the world has come to believe that the most 'authentic' American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as ametora, or 'American traditional.' In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own"--Provided by publisher

Classification

Creator