Deschutes Public Library

Advertising overload, by Duchess Harris, JD, PhD, with Sue Bradford Edwards

Label
Advertising overload, by Duchess Harris, JD, PhD, with Sue Bradford Edwards
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Intended audience
920L, Lexile
Literary Form
non fiction
Main title
Advertising overload
Nature of contents
dictionariesbibliography
Oclc number
1037273703
Responsibility statement
by Duchess Harris, JD, PhD, with Sue Bradford Edwards
Series statement
Gale in Context: ElementaryNews literacy
Summary
Media outlets rely on advertising for financial support, but it's becoming harder to see where the news ends and advertising begins. This book looks at the encroachment of sponsored content and ads in areas where consumers might not expect to see them, and the ways companies use data to push targeted advertising at consumers. Includes table of contents, infographics, glossary, additional resources, and index. Aligned to Common Core Standards and correlated to state standards
Table Of Contents
Advertising where you play -- The early internet -- Ad blockers and native ads -- Your personal information -- What's acceptable?
Target audience
pre adolescent
Classification
Content
Mapped to

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