Bibliograph

The tipping point, how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]

Type

Label

The tipping point, how little things can make a big difference, Malcolm Gladwell ; [with a new afterword by the author]

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Intended audience

1160L, Lexile

Literary Form

non fiction

Main title

The tipping point

Nature of contents

bibliography

Oclc number

55586972

Responsibility statement

Malcolm Gladwell ; [with a new afterword by the author]

resource.studyProgramName

Accelerated Reader, UG, 9.1, 15, 15, 149589.

Sub title

how little things can make a big difference

Summary

Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes

Table Of Contents

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world

Classification

Creator