Designing brand identity, an essential guide for the whole branding team, Alina Wheeler
Type
Label
Designing brand identity, an essential guide for the whole branding team, Alina Wheeler
Language
eng
Bibliography note
Includes bibliographical references (pages 314-315) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Designing brand identity
Nature of contents
bibliography
Oclc number
788247460
Responsibility statement
Alina Wheeler
Sub title
an essential guide for the whole branding team
Summary
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, it offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this fourth edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Provided by publisher
Table Of Contents
Pt. 1. Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- pt. 2. Process. Process basics -- Phase 1. Conducting research -- Phase 2. Clarifying strategy -- Phase 3. Designing identity -- Phase 4. Creating touchpoints -- Phase 5. Managing assets -- pt. 3 Best practices. Case studies