Bibliograph

Pack of lies, the advertising of tobacco, produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay

Type

Label

Pack of lies, the advertising of tobacco, produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay

Language

eng

Characteristic

videorecording

Intended audience

Grade 9+Higher education

Main title

Pack of lies

Oclc number

897767786

resource.otherEventInformation

Originally produced by Media Education Foundation in 1992

Responsibility statement

produced and edited by Sut Jhally ; written by Jean Kilbourne and Rick Pollay

Runtime

Sub title

the advertising of tobacco

Summary

Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health

Technique

live action

resource.variantTitle

Advertising of tobacco

Contributor