Strategies for selling
Type
Label
Strategies for selling
Language
eng
Characteristic
videorecording
Main title
Strategies for selling
Oclc number
897765884
resource.otherEventInformation
Originally produced by Kantola Productions in 2006
Runtime
47
Summary
Sales is the life blood of every company. Developing the product can pale in comparison with getting out there and trying to sell it. Yet selling is a footnote in the curriculum of many MBA programs. As Jim Healy points out, if you underestimate the critical importance of selling, you can lose opportunities and risk getting sidelined by the competition. You need a fundamental understanding of the four dynamic and interactive aspects of selling: analyzing the opportunity, positioning the solution, aligning with the power base, and overcoming resistance to buying
Technique
live action
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Content
Speaker
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