Deschutes Public Library

Crossing the chasm, marketing and selling disruptive products to mainstream customers, Geoffrey A. Moore

Type
Label
Crossing the chasm, marketing and selling disruptive products to mainstream customers, Geoffrey A. Moore
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Crossing the chasm
Responsibility statement
Geoffrey A. Moore
Sub title
marketing and selling disruptive products to mainstream customers
Summary
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
Classification
Creator
Genre
Subject
Content

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