The Psychology Behind Today's Advertising
Type
Label
The Psychology Behind Today's Advertising
Language
eng
Characteristic
videorecording
Main title
The Psychology Behind Today's Advertising
Oclc number
909735105
resource.otherEventInformation
Originally produced by D.E. Visuals in 2013
Runtime
15
Summary
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest
Technique
live action
Contributor
Genre
Content
Director
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor2
- Genre1
- Subject4
- Content1
- Director1
- Mapped to1