The New Mad Men
Type
Label
The New Mad Men
Language
eng
Characteristic
videorecording
Main title
The New Mad Men
Oclc number
1035085660
resource.otherEventInformation
Originally produced by PBS in 2014
Runtime
26
Summary
With a collective purchasing power of $3 trillion, people of color are quickly becoming the natiońђةs most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. Take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how it́ђةs speaking to the multicultural millennial market
Technique
live action
Contributor
Subject
Content
Distributor
resource.filmmaker
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor3
- Genre2
- Subject8
- Content1
- Distributor2
- resource.filmmaker1
- Mapped to1