Bibliograph

Big bucks, big pharma, marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

Type

Label

Big bucks, big pharma, marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

Language

eng

Characteristic

videorecording

Intended audience

Grade 9+Higher education

Main title

Big bucks, big pharma

Oclc number

897765568

resource.otherEventInformation

Originally produced by Media Education Foundation in 2006

Responsibility statement

Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

Runtime

Sub title

marketing disease & pushing drugs

Summary

Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs

Technique

live action

Contributor