Bibliograph

All marketers are liars, the underground classic that explains how marketing really works--and why authenticity is the best marketing of all, Seth Godin

Type

Label

All marketers are liars, the underground classic that explains how marketing really works--and why authenticity is the best marketing of all, Seth Godin

Language

eng

Bibliography note

Includes bibliographical references (pages [200]-203) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

All marketers are liars

Nature of contents

bibliography

Oclc number

865341243

Responsibility statement

Seth Godin

Sub title

the underground classic that explains how marketing really works--and why authenticity is the best marketing of all

Summary

Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product

resource.variantTitle

All marketers tell stories

Classification