Incoming Resources
- Part 1: Strategic Planning and Branding
- Magic in the Mountains
- Everybody writes, your go-to guide to creating ridiculously good content, Ann Handley
- Marketing mix
- Cola conquest 1
- Holk Master-Class
- Chasing Beauty
- Hacking Your Mind, Episode 4
- Selling the invisible, a field guide to modern marketing, Harry Beckwith
- One Man and His Shoes
- Building a storybrand, clarify your message so customers will listen, Donald Miller
- This is marketing, you can't be seen until you learn to see, Seth Godin
- Part 3: Communication Campaign Development
- Sales badassery, kick ass, take names, crush the competition, Frank J. Rumbauskas
- Marketing mix
- Behind the Stage Door
- Part 4: Media Activation
- Marketing mix
- The Inspiration Series: All in the Family
- Money Machine
- Part 7: HR Management and Innovation
- Hacking Your Mind, Episode 2
- The Inspiration Series: Fighting the Good Fight
- Different, escaping the competitive herd, Youngme Moon
- Hacking Your Mind, Episode 3
- Purple cow, transform your business by being remarkable, Seth Godin
- The 15 essential marketing masterclasses for your small business, powerful promotion on a shoestring, Dee Blick
- Millennial Nation: The Lost Generation
- Perennial seller, the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check
- Marketing, by Jeanette McMurtry, MBA, with Alexander Hiam
- Nonprofit marketing, John L. Fortenberry, Jr
- Behind the Shield
- For the culture, the power behind what we buy, what we do, and who we want to be, Marcus Collins
- Theaters of War
- All Man: The International Male Story
- GameStop: Rise of the Players
- The City that Sold America
- Part 6: Global Management
- Trend Beacons
- The marketing series, promotion, 7
- All marketers are liars, the underground classic that explains how marketing really works--and why authenticity is the best marketing of all, Seth Godin
- Don't just set prices, manage them strategically!
- Part 5: Digital Marketing and Social Media
- The Inspiration Series: Comedy in Advertising - Volume 2
- Hacking Your Mind, Episode 1
- Guerrilla marketing for the home-based business, Jay Conrad Levinson and Seth Godin
- This is marketing, Seth Godin
- Marketing made simple, a step-by-step storybrand guide for any business, Donald Miller with Dr. J.J. Peterson
- The inspiration series, The dynamics of couples
- Part 2: Strategic Planning and Branding