Deschutes Public Library

The marketing series, promotion, 7

Label
The marketing series, promotion, 7
Language
eng
Characteristic
videorecording
Main title
The marketing series
Oclc number
956893835
resource.otherEventInformation
Originally produced by TV Choice in 2013
Runtime
30
Sub title
promotion
Summary
Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion
Technique
live action
resource.variantTitle
Marketing mix, promotion
Contributor
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