Merchandising, the store as persuasion
Type
Label
Merchandising, the store as persuasion
Language
eng
Characteristic
videorecording
Main title
Merchandising
Oclc number
897766872
resource.otherEventInformation
Originally produced by Marcom Projects in 2002
Runtime
25
Sub title
the store as persuasion
Summary
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science
Technique
live action
Contributor
Subject
Content
Mapped to
Incoming Resources
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